B.J. Fogg
Stanford University
Introduction
Defining Persuasion and Giving High-Tech Examples
The 5th Wave: Persuasive Interactive Technology
Domains Where Persuasion and Motivation Matters
Persuasion and Interactive Technology: Two Levels of Analysis
Examples of Macrosuasion
Examples of Microsuasion
No Universal Theory of Persuasion
The Functional Triad: A Framework for Persuasive Technology
Computers as Persuasive Tools
Computers That Increase Self-efficacy
Computers That Provide Tailored Information
Computers That Trigger Decision Making
Computers That Simplify or Guide People Through a process
Computers as Persuasive Media
Computers That Simulate Cause and Effect
Computers That Simulate Environments
Computers That Simulate Objects
Computers as Persuasive Social Actors
Computers That Provide Social Support
Computers That Model Attitudes and Behaviors
Computers That Leverage Social Rules and Dynamics
Functional Triad Summary
Computers and Credibility
When Does Credibility Matter?
Web Credibility Research and Guidelines for Design
The Ethics of Computing Systems Designed to Persuade
Persuasive Technology: Potential and Responsibility
References
Figure 17.1: Major waves in computing.