Chapter 30

Online Communities: Focusing On Sociability and Usability

Jenny Preece and Diane Maloney-Krichmar
UMBC

 

Outline

Background

The Scope of This Chapter

What Is an Online Community?

Emergence of Online Communities

Social Interaction

Communicating Online

Common Ground

Social Presence, Identity, and Relationships

Empathy and Trust

Group Dynamics Online

Social Network Theory

Critical Mass

Reciprocity and Social Dilemma

Roles, Rituals, Norms and Policies

Support for Social Interaction

Developing and Evaluating Online Communities

Supporting Sociability and Designing Usability

Relating Sociability With Usability

Determinants of Success

Different Types of Communities

Patient Support

Education

E-business

Research Techniques

Ethnography and Associated Techniques

Data Logging

Questionnaires

Experiments and Quasi-experiments

Brief Summary and Agenda for Future Work

Researchers

Practitioners

Acknowledgements

References