Kevin M. Schofield
Microsoft
Introduction
Internal Technology Transfer
Technology Transfer as a Social Process
Building Trust in Steps
Thinking for the Future
Applying the Approach to Human –Computer Interaction Technolgy Transfer
Technology Transfer as a Social Process
External Technology Transfers
Know What You Are Selling
Know What You Are Not Selling
Know the People Involved
Crafting a Deal
Confidentiality and Nondisclosure Agreements
Going to the Negotiating Table
Embracing the Relationship
Commonalities for Internal and External Technology Transfer
Intellectual Property
It All Comes Down to the Relationship
References
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