Guidelines for Design and Measurement of Interface Consistency on the Web

Previous studies have indicated that when interfaces are designed consistently with regards to structure and physical attributes, higher performance and lower error rates are achieved than when interfaces are designed inconsistently. The objective of this study is to develop a methodology to measure all aspects of computer interface consistency and assess the impact of linguistic inconsistency of interface design on user performance. The following nine factors which contribute to consistency have been identified: Text Structure, General Text Features, Text Content, Information Representation, Lexical Categories, Meaning, User Knowledge, Physical Attributes, and Communicational Attributes. A reliable and valid tool consisting of 94 questions has been developed to measure consistency coprehensively. The instrument can be utilized both as an evaluation and design tool for Web-based interfaces. The 9-factor, 94-item questionnaire can be used to evaluate consistency of interfaces. Based on the data obtained from 20 tasks, 25 guidelines have been established which can be utilized to design consistent interfaces.

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